Archive for August, 2012

Conducting A Trademark Audit

Wednesday, August 29th, 2012

When was the last time you audited your financial health, a top-to-bottom review of your portfolio, including stocks, bonds, and Certificates of Deposit? Like most investors, you probably have general,  though not specific, knowledge of your financial health. And, like most investors, you probably have not audited it.

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The Story of Baseball

Friday, August 24th, 2012

Sitting in my bookcase is a childhood icon.  The Story of Baseball by John M. Rosenburg.

Random House published this oversized baseball history book for children in 1962 and several updated versions thereafter. It was the book that I read after Little League games, on rainy Sunday afternoons, and during cold winter months as I waited for the Spring ritual of baseball’s renewal.

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Prince Harry, Las Vegas, and Naked Photos

Thursday, August 23rd, 2012

Even the usually stoic guards at Buckingham Palace must be wincing.

During a Las Vegas party at the Wynn and Encore complex earlier this week, Prince Harry romped around. Naked. Baring the crown jewels, as it were.

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Getting Author Publicity and the Ups and Downs of Controversy

Thursday, August 9th, 2012

As an aspiring author, I study the fine art of getting noticed.

It begins with building credibility, then letting people know about you, your book, and your expertise concerning the book’s topic. Author workshops feature marketers and publicists talking about strategies to attract notice.

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The Key To Good Communication

Monday, August 6th, 2012

Like you, I first read Shakespeare’s works around 8th grade. Like you, Romeo & Juliet topped the list.

When I developed my business and legal writing lecture, Your Writing Is Your Brand, I used one of the play’s famous lines as an example of clear writing and, consequently, as a warning of what would happen if Romeo Montague and Juliet Capulet were attorneys.

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How To Use Empathy Effectively In Letter Writing

Saturday, August 4th, 2012

A letter states a request in a straightforward manner, yet the recipient denies the request.

Why?

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“The Brady Bunch” or Profiting From Corporate History

Wednesday, August 1st, 2012

Here’s the story of another man named Brady.

The Hollywood Reporter revealed on its web site yesterday that Vince Vaughn will be Executive Producer of a situation comedy based on The Brady Bunch. The sitcom will feature Bobby Brady as a once-divorced father married to a divorced woman with children. Bobby and his new wife will also have a child together.

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