Posts Tagged ‘Cattlemen’s Ball’

J.R.’s Back and You’re Gonna Be in Trouble As “Dallas” Returns

Wednesday, June 13th, 2012

Returning to television tonight on TNT at 9:00 pm, Dallas is an example of branding.

That’s “branding” as in image, marketing, and monetizing. For a moment, the word “branding” might have triggered images of cattle. It’s a logical nexus. After all, Jock and Miss Ellie Ewing were regular attendees of the Cattlemen’s Ball, the Southfork Ranch is spread across 100,000 acres of land, and the Ewing family prizes its ranching roots.

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