Posts Tagged ‘media’

“L.A. Law” Retrospective (Part 1 of 8)

Wednesday, October 2nd, 2013

Media historians will likely document the 1980s as the Decade of the Peacock.  As television approached its 40th anniversary since Milton Berle launched the medium into mass status in 1948 with Texaco Star Theatre, NBC’s avian emblem emerged like a phoenix, symbolizing pride throughout the environs of network headquarters at 30 Rockefeller Center in midtown Manhattan, 3000 West Alameda Avenue in beautiful, downtown Burbank, and approximately 200 NBC stations.


Getting Author Publicity and the Ups and Downs of Controversy

Thursday, August 9th, 2012

As an aspiring author, I study the fine art of getting noticed.

It begins with building credibility, then letting people know about you, your book, and your expertise concerning the book’s topic. Author workshops feature marketers and publicists talking about strategies to attract notice.


Auditing Your Media Library or Archive of Video, Film, and Audio

Thursday, June 28th, 2012

The journey of auditing a media library or media archive begins with a single step. And that step is knowing what you have.

Think of a media library as a ship. Before leaving the dock, you conduct a stem-to-stern inspection. The galley must be stocked with food, the radio equipment must be in working order, and the ship must be seaworthy.