Midwesterners are a stoic lot; stereotypically speaking, they’re quiet but not timid. Theirs is a mission of doing a job without complaint, fanfare, and insolence. To be from the Midwest, certainly, is to have a work ethic in your DNA where seeking attention is not only unproductive but also anathema.
George Michael Steinbrenner III broke the Midwestern stereotype. Not since Humpty Dumpty had something been shattered to that extent.
When Steinbrenner, a shipping mogul from Cleveland, led a 12-man group with Michael Burke to purchase the New York Yankees from CBS for $10 million, a transaction announced on January 3, 1973, he stated, “I won’t be active in the day-to-day operations of the club at all. I can’t spread myself so thin. “I’ve got enough headaches with my shipping company.” Such would not be the case. Steinbrenner’s bouts, tirades, and frustrations concerning manager Billy Martin, for example, became regular fodder for New York City newspapers; the sparring between Martin and Steinbrenner resulted in four hirings and firings between 1976 and 1985.
Early in Steinbrenner’s aegis, the Yankees quenched a thirst for championships. They hadn’t won an American League pennant since 1964, when they lost the World Series to the St. Louis Cardinals in seven games. During the first six years of the Steinbrenner regime, the Yankees won American League pennants in 1976, 1977, and 1978. While swept by the Cincinnati Reds in four games in the 1976 World Series, the Yankees rebounded to become world champions by defeating the Los Angeles Dodgers in the Fall Classic for the next two years.
The 1973 purchase was a bargain for Steinbrenner, Burke et al. In his column for the New York Times on January 5, 1973, Red Smith penned a piece titled “January Clearance in the Bronx,” where he compared the deal to the one struck three seasons prior, when a Milwaukee group invested $10.5 million to buy the Seattle Pilots after the team’s expansion year of 1969. Smith noted that Seattle franchise was a “bankrupt baseball team with a one-year record of artistic, athletic and financial failure.”
Additionally, Smith pointed out that the owners spent an additional $3 million on the club, which moved to Milwaukee to become the Brewers, beginning with the 1970 season. “For $10 million,” wrote Smith, “Mike Burke and friends get a team with a half-century tradition of unmatched success, a territory with 15 million potential customers, and a promise that the city will spend at least $24 million on a playpen for them.” Indeed, the New York Yankees vacated the vaunted Yankee Stadium for the 1974 and 1975 seasons; they played their home games at Shea Stadium, the home field for the New York Mets.
Further, the Yankees enjoyed a B-12 shot of attention from the purchase during one of the most depressing nadirs in New York City history; crime, inflation, and malaise ruled over the five boroughs when the Steinbrenner-Burke group bought the Yankees. Sandy Padwe, in his article “CBS Eye No Longer on Yanks” for the the January 4, 1973 edition of Newsday, captured this sentiment. “So in a way, yesterday was a time for the romantics in the Bronx,” wrote Padwe. “It was a day to forget the graffiti on the walls of Yankee Stadium, a day to forget that the area around the Stadium fades a little more each week, a day to forget that the most publicized ball park in the United States belongs to an era past.”
A version of this article appeared on www.thesportspost.com on January 3, 2015.
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