Lou Costello: Behind the Laughter

Who’s on First? is a comedy bit that is ageless, knowing no boundaries of laughter.  Little Leaguers, octogenarians, scholars, and every other demographic have an instinctive response to this legendary piece of humor performed by Bud Abbott and Lou Costello....

Coca-Cola and Baseball

The Pause That Refreshes.  The Real Thing.  The Best Friend Thirst Ever had. Coca-Cola. With slogans changing nearly every year, Coca-Cola is entrenched in American culture through a barrage of advertising campaigns, marketing strategies, and celebrity endorsements....

The Lone Ranger and American Heritage

The Lone Ranger represents the American ideals of justice, strength, and courage.  His ruggedness, a staple of the hero prototype in American westerns, parallels John Wayne’s film characters, James Arness’ Matt Dillon of Gunsmoke, and the Cartwright boys...