Yaz’s 3000th

Carl Yastrzemski is synonymous with Boston, as significant in the city’s iconography as Boston Common, Faneuil Hall, and the Paul Revere House.  To be a Red Sox fan is to know pride in Yaz’s representation of New England’s greatest asset—doing a job...

Ted Williams Hits His Final Home Run

When a lanky native of San Diego hit a home run on September 28, 1960, it was not, perhaps, the most significant happening in his career—and certainly not the most significant happening in world affairs during the ninth month of the 60th year of the 20th century. Ted...

Sam Malone’s Lucky Bottle Cap

A guy walks into a bar. It’s an introduction to the classic setup and punch line joke format.  It’s also the way that many episodes of Cheers began. An NBC situation comedy set in an eponymous Boston bar modeled after the Bull & Finch Pub, Cheers took...

Coca-Cola and Baseball

The Pause That Refreshes.  The Real Thing.  The Best Friend Thirst Ever had. Coca-Cola. With slogans changing nearly every year, Coca-Cola is entrenched in American culture through a barrage of advertising campaigns, marketing strategies, and celebrity endorsements....

1977: A Year of Extremes in New York

1977 was the best of times for fans of the Yankees, but the worst of times for fans of the Mets. After seeing the Yankees get swept by the Cincinnati Reds in the ’76 World Series, George Steinbrenner went shopping; Steinbrenner led a group to purchase the...