by David Krell | Jun 19, 2012 | David Krell
A brand communicates value to the consumer through advertisements designed to strike emotional chords. More than a television program about a fictional advertising agency in the 1960s, Mad Men is a revealing look at the creative process in advertising. When Don...
by David Krell | Jun 11, 2012 | David Krell
Don Draper can figure out how to write an ad that will make people happy. The client. The consumer. His partners at Sterling Cooper Draper Pryce. But he can’t figure out how to make himself happy. He is the man that all men want to be and all men fear of being –...
