Posts Tagged ‘Bank of America’

The Kingdome Welcomes the Mariners

Wednesday, February 8th, 2017

Famed for its portrayal in Jim Bouton’s tell-all book Ball Four, the Seattle Pilots lasted one season—1969.  While the Mets inched toward an improbable World Series victory against the Baltimore Orioles, the Pilots went 64-98.  After the ’69 season, bankruptcy disrupted Seattle’s major league plans.  New ownership—future Major League Baseball Commissioner Bud Selig—brought the team to Milwaukee under the Brewers label.

Seattle became an MLB city for the second tie when the Mariners took the field on April 6, 1977.  A 7-0 loss to the California Angels inaugurated the Mariners, joined by the Toronto Blue Jays in the American League’s expansion during the year of the New York City Blackout, the disco craze ignited by John Travolta in Saturday Night Fever, and the death of Elvis Presley.  In the Los Angeles Times, Ross Newhan wrote, “The young, inexperienced Mariners were outmanned in the field and at the plate, made errors that led to runs, failed to take advantage of scoring opportunities and were forced to go with pitchers who would probably be in some other line of work had it not been for the dilution of talent generated by baseball’s repeated expansion.”

Angels pitcher Frank Tanana dominated the Mariners—he struck out nine, walked two, and left nine Mariners on base.  Diego Segui started for the Mariners, leaving the game after three and 2/3 innings; the Angels scored five hits and four earned rungs against the veteran pitcher, who went 0-7 in 1977, his last year in the major leagues.

It was not only the Mariners’ first game—it was the first MLB game in the Kingdome, a stadium following the pattern of indoor facilities for professional sports begun in 1965 with the Houston Astrodome.  Seattle’s new stadium, while architecturally imposing, had a few trouble spots for the players.  Newhan quoted Angels manager Norm Sherry, who opined, “Generally, it’s a very impressive place.  But a few things do concern me.  The dirt of the mound is so soft the pitcher almost disappears when he comes down on it.  That has to be fixed.  I think the fielders will have to be reminded constantly that they can’t take their eye off the ball or they’re going to lose it in all that gray of the dome.  And there are two big ridges that distinguish the football sidelines.  One runs through the outfield.  The other funs along the left-field foul line.  They could cause problems.”

Seattle sports fans induced the Kingdome in 1976, a year prior to the Mariners’ début, with a soccer game between the New York Cosmos and the Seattle Sounders.  Additionally, the NFL expanded in 1976, providing footholds in Seattle and Tampa Bay; the Kingdome created a new outlet for Washington State’s football passion.  According to King County’s web site, the eight-day Billy Graham Crusade at the Kingdom in 1976 achieved the largest attendance for a “specific event” with 434,100 recorded attendees.  During its tenure, the Kingdome hosted the NCAA Final Four, the NFL Pro Bowl, and the Major League Baseball All-Star Game.  On March 26, 2000, an implosion captured by video both inside and outside the Kingdome marked the end of an era for professional sports in Seattle.

The Seattle Times reported, “Dust choked downtown for nearly 20 minutes, blocking out the sun and leaving a layer of film on cars, streets and storefronts.  The dust cloud reached nearly as high as the top of the Bank of America Tower and drifted northwest about 8 miles an hour.”  Nearly 4,500 pounds of explosives and more than 21 miles of detonating cord brought down the 25,000-ton Kingdom roof in 16.8 seconds.

Today, CenturyLink Field stands on the Kingdome site.

A version of this article appeared on www.thesportspost.com on January 21, 2016.

Now Pitching for the New York Yankees

Sunday, November 27th, 2016

There is another kind of pitching in baseball, one that has nothing to do with curveballs, strikeouts, or a catcher’s signs.  Pitching products is a cornerstone of the National Pastime.  As a spokesman, a baseball player uses his fame, personality, and excellence on the baseball diamond as currency of credibility in endorsing products.  The New York Yankees organization, in particular, boasts a deep roster of product endorsers.

Products.  Promotion.  Pinstripes.

Joe DiMaggio, for example, encouraged people to save at The Bowery Savings Bank.  It was, quite simply, a New York City baseball institution aligning with a New York City financial institution.  Appearing in television commercials from 1972 to 1992, DiMaggio translated his confidence in his hitting ability to his confidence in the best place for New Yorkers to park cash.  Mr. Coffee also benefited from DiMaggio’s skills as a pitch man.

Another former Yankee endorsed a company in the financial arena during his post-playing career.  Phil Rizzuto brought his enthusiasm in broadcasting Yankee games to television commercials for The Money Store, an alternative to traditional banking based in New Jersey.  The Money Store specialized in loans.

Reggie Jackson promoted his eponymous candy bar, though he claims the genesis of the idea was steeped in humor rather than ego.  In the 2013 book Becoming Mr. October, Jackson explains, “When I was still playing in Baltimore in 1976, I said, ‘ If I played in New York, they’d name a candy bar after me.’  I said it as a joke.  That same year, I was in Milwaukee, and I said, ‘I can’t come here.  There are only two newspapers and I don’t drink.’  All in the spirit of fun.

“When I went to New York, all summer Matt Merola kept calling every candy company he knew, asking, ‘Do you want to do a Reggie bar?’  He called every company, and the last one he called was Standard Brands—and they took the bait!  I got $250,000 a year for five years and a furnished apartment at Seventy-ninth and Fifth.”

Yogi Berra used his trademark double-speak in a television commercial for Aflac.  Naturally, the Aflac duck is confused by Yogi’s logic.  But Yogi may be better remembered as the spokesman for Yoo-Hoo.

Derek Jeter has appeared in television commercials for Ford, VISA, and Fleet before it merged with Bank of America.  Babe Ruth promoted Red Rock Cola, Mickey Mantle cried for his Maypo, and Lou Gehrig hawked Huskies cereal.  Mariano Rivera is synonymous with Acura.

Certainly, the Yankees ball club is not the only source of celebrity athlete endorsers.  It is, however, an unparalleled source.  And the string of commercialized Yankees includes portrayers in pinstripes.  Taking advantage of his title role in the 1948 film The Babe Ruth Story, William Bendix donned a Yankees uniform for a Chesterfield cigarettes magazine advertisement.

Advertising allows a product owner to align the product with credibility.  The Yankees offer credibility backed by excellence.  They make the buyer feel an emotional bond with the product based on the supposition that if a member of the most storied team in baseball endorses the product, then it must be worth having.

A version of this article appeared on www.thesportspost.com on July 2, 2014.