Posts Tagged ‘MBA’

Getting Author Publicity and the Ups and Downs of Controversy

Thursday, August 9th, 2012

As an aspiring author, I study the fine art of getting noticed.

It begins with building credibility, then letting people know about you, your book, and your expertise concerning the book’s topic. Author workshops feature marketers and publicists talking about strategies to attract notice.


Too Old To Reinvent Your Personal Brand? That’s A Kroc!

Sunday, June 24th, 2012

Ray Kroc must have felt like the 19th century prospectors that struck gold when he fulfilled an order by Dick and Mac McDonald in 1954 for eight multi-mixers.  They were milkshake machines that could make five milkshakes at a time.

It happened in San Bernardino, California. “There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation.”